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Erik Purwanto, sebagai Digital Marketing Domestik Manager pun mengatakan kalau sudah ada beberapa kampanye perusahaan yang berhasil di TikTok.
Baca Juga: Paket Internet Telkomsel Unlimited TikTok Seharian Mulai Rp 3 Ribuan
"Kalau di TikTok makin kencang (kampanye lagu), yaudah kita kencangkan lagi saja di TikTok," ucapnya dalam pertemuan virtual, Rabu (4/11).
Kemampuan TikTok mempopulerkan musik pun membuat Sony Music Entertainment Indonesia berencana untuk mencari penyanyi baru lewat platform berbagi video pendek tersebut.
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